Privacy Policy
Effective Date: September 9, 2025
This Privacy Policy applies to the sites and apps where it appears.
This Policy describes how we treat personal information we collect both online and offline. This includes on our websites and in our apps. It also includes at our box offices or in phone or email interactions you have with us.
Our Privacy Policy has been designed with you in mind. How the policy applies to you will depend on the way in which you interact with us. For example, if you:
1. Purchase a ticket from us or interact with certain aspects of our site, we will use the information you provide us to fulfill both our and the Event Partner’s (artist, promoter, record label or venue) obligations to you in delivering that service, and, where permitted, keep you up to date about events that may be of interest to you;
2. Browse our site, we use cookies to tailor your experience and provide you with a seamless experience.
What Information We Have & Where We Get It
When providing our products and services, we collect certain categories of personal information such as your contact details, purchase history, internet and electronic activity, and in some cases sensitive personal information where required or where you have provided consent.
When we collect your personal information, we store it in our customer databases, such as our ticketing platforms to manage your event access, our payment platforms to process your orders, our customer services platforms to manage any queries you have, and our marketing systems in order to be able to communicate with you, subject to your choices.
Given the global nature of our business, some of the products and services we offer may differ and not be available in the country where you have an account.
When you create an account and buy tickets. When you create an account, buy a ticket or have a ticket transferred to you by a friend, we will collect information directly from you. Depending on the service we are providing, this includes your contact and billing information, such as your name, street address, zip code, email, phone number and credit card number.
Information you post. We collect information you post in a public space on our website or on a third-party social media site.
When using our websites and apps. When you use our websites or apps, subject to your choices, we use tracking tools like browser cookies and web beacons to collect information about you. This information includes the browser and device you're using, your IP address, your location, the site you came from, what you did and didn't use our site/app for, or the site you visit when you leave us. Our site may also serve third-party content that contains their own cookies or tracking technology. For more information on how we collect this information, see our Cookie Policy.
When you contact our fan experience and customer support teams. When you contact our Customer Services teams with a query or provide us with feedback, we record that interaction for evidentiary purposes and to provide support related to your query.
When you book accessible tickets. If you have accessibility requirements, we want to make sure you have the best experience when attending events. To do this, we need to collect details of your requirements. When you purchase accessible tickets, or request a companion voucher, we record this request. Depending on your market, we may be required to validate your accessibility needs. We will inform you about this if we do.
Geo demographic information. Subject to your choices, we collect or use suppliers such as advertising and marketing partners who collate geo demographic information including age range, gender, or information about events you like or products you buy which assists us in better personalizing our services to you. If you’d prefer that we do not do this, see the ‘Your Rights & Choices’ section below.
Information used for health & safety purposes. Where required, we will collect information from ticket purchasers and attendees for compliance purposes related to infectious disease to the extent required under applicable law. This includes information such as names, contact details, seat locations, along with entry and exit times.
Other information. We may collect information about the browser and device you’re using, your IP address, your location, the site you came from, the site you visit when you leave us, and how you used or didn’t use our site or app. We may collect this using technology such as GPS and Wi-Fi.
How We Use Your Information & Why
This section explains how we use your information and the legal grounds (or purposes) for which we use it. Some purposes are primary purposes that are necessary in order for us to provide our services or products or to fulfill our legal obligations. Other secondary purposes aren’t strictly necessary to provide our services but provide additional value and are therefore typically subject to your choices.
For the performance of our contract with you
- When you make purchases. We use your information when you transact with us (for example to buy merchandise or a ticket) so we can:
- process your order;
- send you customer service emails including booking confirmations and event reminders;
- take payment; and
- provide you with customer support.
- Event Partner(s). We share your information with Event Partner(s), such as the promoter or venue, to enable them to run the event, allocate seating or notify you if there has been a change to the event or provide important event information.
- Presale & ballot sign up. Some of our events have a sign up process where you will need to register ahead of time. We process submissions to limit fraudulent ticket purchases, to gauge demand, and ensure fans have equal opportunity to purchase tickets. If you are unsuccessful, it won’t stop you from purchasing tickets at a later date. For more information on how your information is used read our FAQs for North America or International
- Contest, Competitions, and Referrals. When you enter into competitions or similar prize draws, we use your information to confirm your registration and to communicate to you about your entry. If you give us your friend's information, for example, via our referral service to tell a friend about our website or to purchase a gift card, we will only use your friend's information to provide services you requested. Your friend can contact us using the details below to ask us to delete their information.
Subject to your choices
- Marketing. To contact you with information or offers regarding upcoming events, products or services via email, push and web notifications, SMS, or social media platforms. You can change your marketing preferences at any time; see “Your choices and rights” section below.
- Advertising & cookies. To deliver tailored advertising and marketing communications on our websites and apps; see our Cookie Policy for more information.
- Market research & fan feedback. To conduct market research and analysis which helps improve and customize our products and services and to contact you with satisfaction surveys, or to participate in user research (such as focus groups). We include an unsubscribe option for this kind of contact should you no longer wish to receive them.
- Personalization. To make sure our messages and website are relevant to you (depending on your market). For example, when you ‘favorite’ certain artists and genres, purchase tickets, attend shows with friends and sign up for presales, we will inform you about similar events we think you might be interested in. We create a user profile with the information we have and how you use our services. By turning personalization off you won’t get any personal recommendations and any newsletters you’ve subscribed to will be generic (although if you’ve asked to receive alerts about specific artists or venues, you’ll still receive these).
We will still perform profiling activities where we need to so we can deliver our services to you, for example for fraud screening purposes.
- Location-based services. For example, our apps request location permission for functions like browsing events near you, receiving push notifications about them or seeing yourself on the map at an event.
- Accessibility. To process your health information to meet your accessibility requirements, where specifically required, and explicit consent is provided.
- Commercial Partners. We sometimes work with Commercial Partners who we share information with. These are third party data controllers that we work with to provide additional value-add services, such as our travel packages, sponsors or exclusive presale. In some circumstances, where sharing is not necessary for us to perform the contract you have requested, we will ask for your permission.
For our overriding legitimate business interests
- To prevent or detect unlawful behavior, to protect or enforce our legal rights or as otherwise permitted by law. For example, making sure tickets get into the hands of fans and to provide a secure platform. As such, we use this information to prevent ticket touting, misuse of our intellectual property (e.g. our Event Partners’ brands), fraud, or other crimes. For the purposes of fraud prevention, we share your Personal Information with Forter, Inc., our third-party provider of fraud screening services, who may use such information in accordance with the Forter privacy policy.
- Event security. To protect our fans and ensure the security of our and our Event Partners’ operations.
To protect your vital interests
- Health and Safety. Any information collected by us or our third-party partners in compliance with applicable health and safety requirements will only be used to contact attendees or shared with relevant local, government officials. This information is regularly deleted.
We use information as otherwise permitted by law or as we may notify you.
We keep your information as long as it is necessary or relevant for our business. We also keep information to resolve disputes, enforce our agreements and otherwise required by law.
Who We Share Your Data With & Why
We may share information with third parties.
We may share information within the Live Nation family of companies. This may include Ticketmaster and Live Nation-owned or operated venues, for example.
We may share information with third parties who perform services on our behalf. For example, we share information with vendors who help us manage our IT infrastructure or who fulfill your purchases. Some vendors may be located outside of the United States.
We may share information with our event partners. This includes a third party who provides an event such as the artist, promoter or record label, or sponsors an event, or who operates a venue where we hold events. This may also include third party advertisers who may collect information when you interact with our site. Our partners use this information as described in their privacy policies, which may include sending you marketing communications. You should read those polices to learn how they treat your information.
We may share information with third parties who sell products or services to you. We will disclose your information to a ticket buyer or seller for order fulfillment purposes if you buy or sell tickets via our resale platform, or with a third party who provides you with ticket insurance or merchandise, for example.
We may share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body, as permitted or required by law, or, when we are investigating potential fraud.
We may share information with any successor to all or part of our business. For example, if part of our business is sold we may give our customer list as part of that transaction.
We may share your information for reasons not described in this policy. We will tell you before we do this.
For SMS in the United States and Canada, the above excludes the sharing of text messaging originator opt-in data and consent with any third parties except where you provide consent to such sharing.
Your Choices & Rights
You have certain choices about how we use your information.
You can opt out of receiving our marketing emails. To stop receiving our promotional emails, click here or follow the instructions in any marketing email you get from us. You can also change your preferences in your account. It may take about ten days to process your request. Even if you opt out of getting marketing emails, we will still be sure to send you transactional messages. For example, we may still contact you about your orders.
You can control cookies and tracking tools. To learn how to manage how we - and our vendors - use cookies and other tracking tools, please click here.
You can control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your device.
You can control location tracking and push notifications. You can change the settings on your device or keep your location off. To stop web push notifications, you will need to use your browser settings.
You can control personalization settings. You can change your preferences within your account. If this option is not available, you can contact us and we will do it for you.
Your Privacy Rights.
You have choices about how to control the collection, use, and sharing of your personal information.
Depending on where you live, you may have specific rights around your personal information. Below we explain what those rights are and how you can exercise them:
- Disclosure. You have the right to request a report showing the personal information collected, shared, and sold about you, also known as a right of access.
- Deletion. You have the right to request that we delete any personal information collected from or about you, also known as a right of erasure. The request to delete your account cannot be made where you have a ticket or transaction for a future event even if you have printed or received these tickets. Once the event has passed then this request can be exercised. A deletion of your account will result in loss of access to any digital assets (i.e. NFTs) that you may own.
- Correction. You have the right to request that we correct inaccurate personal information collected from or about you.
- Opt-Out of Sale/Sharing or Processing. You have the right to opt out of the sale of your personal information. You also have the right to opt out of the processing of your data for targeted advertising or profiling and the right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don’t typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made.
- Non-Discrimination. We shall not discriminate against you based on your exercise of any of the above rights.
You may submit a request to exercise any of the above rights by clicking here to submit a request or calling us at 855-663-0192. You may also submit your request by mailing a letter to the address at the bottom of this policy. Please be sure to include your full name, email address, and which type of request you are making in your letter.
Please note that while we carefully assess every request we receive, your rights and the time period for actioning a right may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.
Oregon Consumer Privacy Act: You may have the right to obtain additional information about third parties with whom we share your personal information. To learn more, email us.
Minnesota Consumer Data Privacy Act: You may have the right to obtain additional information about third parties with whom we share your personal information. To learn more email us.
To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your privacy rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding. We will respond to your request within 45 days if possible and required under the law. Please note that if you we deny your request, you may appeal this denial by contacting us using the information at the bottom of this policy.
Personal Information Collected:
· Names and Aliases
· Physical Address
· Phone Number
· E-Mail Address
· IP Address
· Unique Identifiers
· Interactions with Customer Service
· Information about transactions made on our services
· Fan Preferences and Attributes
· Cookies/Web Beacons - We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please click here.
· Device Attributes
Sensitive Personal Information. We will never use or disclose any sensitive personal information you give us except to provide you with the goods and services you have requested or for the limited purposes allowed under the law.
Personal Information Disclosed for a Business Purpose or Sold/Shared:
Data Retention and Deletion. As noted in the above chart, how long we retain personal data will vary depending on the products or services we provide and our legal obligations under applicable laws. For example, we retain certain purchase information for accounting and tax purposes even after you have deleted your account. Our retention periods are generally informed by three factors: 1) Is this information necessary to provide the product or service? 2) What consent have you provided around our use of this information? and 3) What statutory, contractual, or other legal obligations do we have to retain this information?
In all situations, your personal data will be securely deleted after the relevant limitation or retention periods have expired.
Your “Do Not Sell or Share” Rights Under the CCPA. Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the sale or sharing of their personal information, as defined by the CCPA. California residents may exercise this right to opt out online by submitting a Do Not Sell or Share My Information request here.
You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request. If you are an authorized agent submitting a request on behalf of another individual, please use the methods listed above to make this request.
Sources of Data:
· Self-disclosed (e.g. Information provided when interacting with our products and services)
· Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
· Data brokers (e.g. Marketing companies, advertising partners, etc.)
· Technical service providers (e.g. Cloud service providers)
Business or Commercial Purposes for Collecting or Selling/Sharing Personal Information:
· Providing products and services
· Event management
· Market research and aggregated analytics
· To prevent, detect, and manage unlawful behavior
· Marketing
· Client services
· Staff administration
Third Parties with Whom we Share Personal Information:
· Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
· Data brokers (e.g. Marketing companies, advertising partners, etc.)
· Technical service providers (e.g. Cloud service providers)
To view our CCPA request metrics, please click here.
Personal information that you provide for a specific purpose will not be sold or used for targeted advertising or profiling to further any decisions that produce legal or similarly significant effects.
“Shine the Light” Law. We comply with California’s Shine the Light law by providing a cost-free method to opt-out of the sharing of your personal data with third parties for the purposes of their direct marketing. California residents may exercise this right by submitting a request here or by clicking the link in the footer entitled “Do Not Sell or Share My Personal Information”.
Do Not Track. Our websites and apps are not designed to respond to "do not track" requests from browsers.
Our sites and apps are not intended for children.
Our sites and apps are meant for adults. We do not knowingly collect personal information from children under 16. If you are a parent or legal guardian and think your child under 16 has given us information, you can email us here. You can also write to us at the address listed at the end of this policy. Please mark your inquiries "Children’s Information Inquiry."
Looking After Your Information
We use standard security measures.
We have security measures in place to protect your information. The standard security measures we use will depend on the type of information collected. However, the Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. If you think that an unauthorized account has been created using your name, contact us at the address below.
We store information both in and outside of the United States.
If you live outside of the United States, you understand and agree that we may transfer your information to the United States. This site is subject to United States laws, which may not afford the same level of protection of those in your country.
We may link to third party sites or services we don't control.
If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for these third party sites. Our site may also serve third-party content that contains their own cookies or tracking technologies. To learn more, click here. We do not control the use of those technologies.
Contact Us
Please contact us if you have more questions.
If you have any questions about this Policy or other privacy concerns, you can email us at privacy@livenation.com. Please do not include your credit card number or other sensitive information in your email. You can also write us at:
Front Gate Ticketing Solutions, LLC
9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal
We have a global privacy team in information security and privacy that ensure end-to-end protection of your personal information throughout the information lifecycle. If you have any questions about the above, or our approach to privacy, our dedicated Privacy Office, including our Group Data Protection Officer, Alex Bryant, is here to help. privacy@ticketmaster.com
What we will do if there is an update to this Policy.
From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.